Knowledge Centre

Knowledge Centre

Welcome to the Knowledge Centre!! Find a variety of articles on the various academic concepts in marketing.....

More to be updated on this page ...keep on checking.............!!!

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Marketing Basics ( A collection of eleven PPTS)

Retail In India

Weekly Feature

Can Chinese Brands Make It Abroad ?

China dominates world manufacturing because of its low cost labour. But can chinese brands come out of their image as cheap brands and sell in international markets? Click the picture alongside to know more

Video of the fortnight

RFID - Future of retail (Metro Group, Germany)

Seth Godin speaks on Marketing...

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